In this way, Cognos NoticeCast keeps people continuously informed of critical events, whether in-office or mobile. Users define the personalized content they want pushed to them as soon as an event occurs. They define what relevant material should accompany the notification or alert, and who else in the company should be automatically informed.

The event-driven business intelligence (BI) of NoticeCast complements the complete Cognos business intelligence solution. It shortens the "time to action" for people making fact-based decisions. It focuses users on the decisions that have the greatest impact and time sensitivity.