Chances are, your company uses hand-coding for data integration somewhere in the organization. That's because hand-coding is the most common approach to data integration at most companies, according to analysts and SearchDataManagement.com user surveys. Many people hand-code data integration scripts successfully, delivering large projects with no problems at all.

Yet, some experts say hand-coding for data integration is a bad idea. They cite potential problems with repeatability, audibility and human errors. Instead, many suggest using data integration software, which requires additional time, training and money, but offers some measurable benefits. But, is it really worth it to invest in data integration software -- when hand-coding works perfectly well for so many?

SearchDataManagement.com called on expert Rick Sherman to ask, 'what's the problem with hand-coding scripts for data integration, anyway?' Sherman, who's hand-coded data integration scripts himself, offers his frank insight and advice in this 20-minute podcast, appropriate for technical and business professionals.

Listeners will:

• Find out why hand-coding is still the most prevalent method for data integration and learn its benefits and drawbacks
• Learn more about alternatives to hand-coding -- data integration software tools and platforms, which span a wide range of price-points and functionality
• Hear how to make a business case for data integration software, which can be challenging if your organization is used to no-cost, hand-coded approaches