This paper explains the five steps that help execute the kinds of highly relevant campaigns that drive customer satisfaction and achieve unrivaled results.

• See Your Email Database in a New Light
• Populate Your Email Database with Data from Other Marketing Platforms
• Talk to customers individually
• Dive into Analytics
• Build Brand Along with ROI

In today's era of two-way online communication, an email marketing message is an invitation to begin or continue a conversation, and is a vital tool for building lasting and profitable customer relationships. Email and other software-on-demand solutions are making this not only possible, but even easy for marketers. Web 2.0 email technology is allowing marketers to create, execute and measure campaigns more quickly, easily and efficiently than ever.