Companies that manage valuable customer information effectively must distribute it to all users, even to a mobile workforce in the field. This makes the synchronization of data between host corporate systems and mobile users one of the most critical technical issues in customer relationship management (CRM) today.

Data synchronization enables mobile users to access up to date corporate data on their "disconnected" devices. They maintain a subset of the master database and update that local data at the same time others are working with the replica information, on either their own local databases or on the master database. When mobile users synchronize their local data with the master database, the synchronization system coordinates all the updates so everyone receives accurate, up to date data.

In this white paper, explore the key trends in business today that make data synchronization important. Discover why good synchronization is so critical to the efficiency and successful operation of a CRM system.