Sales people are the heart of any company. Sales force automation has been used to drive sales force productivity, usually from the perspective of sales management, with an emphasis on sales pipeline management and forecasting.
A new approach to driving sales productivity is emerging, focused instead on optimizing the productive interactions between the sales person and the customer. This sales enablement addresses what is often a thin line between business success and failure, the difference being sometimes as little as remembering to send an e-mail to a prospective customer, or it could be as significant as making sure that a proposal is in on time. Even that might entail something as simple as a pop-up reminder before it gets lost in the crush of a demanding day.
In this white paper, explore how sales enablement is a central component of a successful CRM strategy and learn the difference between sales enablement and traditional sales force automation. Discover a tool that will drive your sales performance, improve your revenue, and make your CRM effort more effective.
