While researching for flexible and interactive reporting tools, Ferrari and Maserati of North America's were discouraged by the complexity and cost of the Business Intelligence (BI) solutions available. The needs were relatively simple, so it was particularly disheartening to be presented with the substantial consulting fees associated with the development of custom solutions that could access his company's data that was stored on IBM iSeries, and MS SQL Servers.

Ferrari and Maserati of North America successfully deployed Tableau Desktop to key users without the need for external resources, which kept the cost of deployment within budget. Users have the ability to interact with company data in real-time and can access personalized views and dashboards from its Intranet (a Microsoft SharePoint/Tableau Server-based portal). Reports for retail sales analysis, service and repair orders and monthly expenditures are now easily generated and shared throughout the organization. Previously, this was a time-consuming task that involved manually entering data into Excel files and distributing that static information via email.