To compete in today's challenging economy, companies across many industries are looking for ways to run "leaner and meaner." Increasingly, these companies seek to manage the performance of all business units - from sales and marketing to operations and customer service - efficiently and effectively. AMR Research sees many companies moving toward a broader use of business intelligence and performance management technologies to achieve this type of comprehensive, or pervasive, performance success. This paper introduces the concept of pervasive performance management, discuss how managers can frame their goals and benchmarks for achieving this objective, and cover how the latest technologies can be used to solve some of the thorniest business problems that make managing performance so difficult.