Chemical firms large and small must develop the insight to change and win in today's ever-morphing competitive landscape. While it is felt at every level of the chemical industry, smaller specialty chemical producers may have the most difficult challenge. They must participate on a global level and deal with all the regulatory issues without scale/cost advantages and have to compete on business process agility and responsiveness as well as product/service innovation. But regardless of size, the game has changed in the chemical industry. Soon, the ability to speed decision at every level of the organization will not be a differentiator; it will be the price of entry.