A myopic view of IT prevents the realization of its true benefits for the enterprise. Thus models that can address business problems leveraging IT -capability with a well clarified mapping between the two will play a lot in creating a sustained competitive advantage.

The Centre of Excellence team of PCM has spent extensive time and effort in gaining the above mentioned experience from projects handled in the past. This has lead to the launch of several innovative frameworks which enable customers to save time, money and development effort. One such innovative concept in the e-Commerce domain is explained here.

This paper addresses the relative importance of the strategic and innovative facets of IT in the area of e-Commerce.