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sponsored by Infor CRM
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Posted:
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02 Mar 2009
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Published:
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02 Mar 2009
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Format:
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PDF
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Length:
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23
Page(s)
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Type:
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Analyst Brief
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Language:
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English
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ABSTRACT:
This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
Aberdeen used four key performance criteria to distinguish Best-in-Class companies and each shared several common characteristics. Using Aberdeen's Research Benchmarks, a comprehensive look into process, procedure, methodologies, and technologies with best practice identification and actional recommendations is provided.
Read this report for all the details.
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Author
Ian Michiels
Sr. Research Analyst, Customer Management Technology Group (CMTG)
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BROWSE RELATED
RESOURCES
Business Intelligence | Channel Management | CRM | Marketing | Marketing Information Systems
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View All Resources
sponsored by Infor CRM
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