How do you move beyond simply listening to your customers to actually engaging them? As audiences become part of the value chain by acting as our company's advocates, how must we interact with them?

This paper is meant to serve as a guide for framing the dialog about engagement and WEM (Web Experience Management) within your company. Whether your role is line-of-business, marketing, or IT, you will find definitions, examples, and advice that will help you bring engagement strategies to your organizations, or advance those strategies if you are already responding to your customer's desire for engagement.

You'll learn about the following:

• A definition of WEM and the market factors behind its emergence
• An overview of engagement components and underlying technologies for WEM
• Examples of engagement scenarios
• Fatwire's WEM solutions

This white paper is designed to advance your company's engagement strategy and drive you towards the successful practice of WEM.