As the economic slowdown intensifies, companies are looking for ways to cut costs, and IT budgets are a prime target. Rather than implement across-the-board cuts, managers should take a more integrated view of how IT is used throughout the business. Targeted IT investments can make operations more efficient and increase revenues, delivering returns larger than simple cost-cutting measures typically do.

Having a substantial impact, technology investments can:

• Manage sales and pricing
• Optimize sourcing and production
• Enhance support processes
• Optimize overhead and performance management

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