In these troubling economic times, the online channel has been one of the more successful areas of business, but most businesses are still behind when it comes to web analytics. Web analytics is the measurement, collection, analysis, and reporting of internet data for the purpose of understanding and optimizing web usage.

In this webcast you will learn how to choose the right key performance indicators for the online channel as well as integrate online and offline data to form a multi-channel view of the customer and much more. Watch this webcast to also learn the overall best practices and the future needs within online analytics.