EBOOK - In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.
Posted: November 9, 2009 | Published: November 9, 2009


Topics:  B2B | Business Intelligence | Business Intelligence Software | Customer Data Management | Customer Retention | Lead Generation | Lead Management | Marketing | Marketing Information Systems | Sales | Sales and Marketing Software | Sales Force Automation

WHITE PAPER - Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.
Posted: November 4, 2009 | Published: November 2, 2009


Topics:  Banking Industry | Business Process Management | Customer Data Management | Data Governance | Data Management | Data Quality | Marketing | Retail Banking Services | Risk Assessment | Risk Management | Sales | Sales and Marketing Software

WHITE PAPER - The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints.
Posted: December 5, 2008 | Published: December 5, 2008


Topics:  Business Processes | Call Centers | Customer Service | Enterprise | Marketing | Sales

WEBCAST - As a salesforce.com customer, you understand gathering data is only the first step towards success. Reports from Salesforce still require a lot of hands-on manipulation to get to the level of insight you and your executives need to make effective decisions.
Posted: October 26, 2009 | Premiered: October 19, 2009


Topics:  Business Intelligence | Business Intelligence Software | Business Process Management | Data Management | Sales | Sales and Marketing Software | Sales Force Automation | Sales Information Systems

WHITE PAPER - MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
Posted: August 21, 2009 | Published: December 1, 2008


Topics:  B2B | CRM | Customer Service | Customer Service Best Practices | Lead Generation | Lead Management | Marketing | Sales

WHITE PAPER - Leadership teams in today's strongest sales groups have discovered best practices to achieve exponential results. This SAP Executive Insight looks at leading-edge companies and examines how they excel in areas where most sales organizations struggle.
Posted: June 8, 2009 | Published: June 1, 2009


Topics:  Contact Management | CRM | Pricing | Sales | Sales Channels | Sales Force Automation | Sales Information Systems | Sales Order Management | Sales Representatives

WHITE PAPER - Leadership teams in today's strongest sales groups have discovered best practices to achieve exponential results. This SAP Executive Insight looks at leading-edge companies and examines how they excel in areas where most sales organizations struggle.
Posted: April 27, 2009 | Published: April 27, 2009


Topics:  CRM | CRM Best Practices | CRM Software | Customer Profiles | Sales | Sales Representatives | SAP (Product) | Strategic Planning

CASE STUDY - This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts.
Posted: August 21, 2009 | Published: March 23, 2009


Topics:  CRM | Customer Service | Marketing | Sales | Web Conferencing Software | Web Services | Webcasts

WHITE PAPER - Explore four Customer Relationship Management (CRM) deployment scenarios and how to choose a CRM solution that will best meet your company's needs today and support your business as it grows and evolves.
Posted: September 26, 2007 | Published: September 1, 2007


Topics:  Application Deployment | Application Integration | Business Performance Management | CRM | Customer Data Integration | Customer Data Management | Customer Data Management Software | Oracle (Product) | Sales | Software as a Service | Software Selection

WHITE PAPER - Read this free white paper to see how mobile CRM will give your sales team a winning record on the road.
Posted: June 10, 2009 | Published: June 10, 2009


Topics:  Customer Satisfaction | Customer Service Best Practices | Mobile CRM | Mobile Device Management | Mobile Workers | Sales | Sales Force Automation | Smart Phones

WHITE PAPER - Read this white paper to learn how investing in a new loyalty solution or improving your existing one will enable you to truly differentiate your business around the customer experience and drive lasting relationships.
Posted: June 10, 2009 | Published: June 10, 2009


Topics:  Business Environment | CRM | Customer Loyalty | Customer Profiles | Customer Retention | Customer Satisfaction | Customer Service | Customer Service Best Practices | Oracle (Product) | Sales

WHITE PAPER - This paper explores core principles companies can use to help them select a CRM system.
Posted: February 20, 2009 | Published: February 20, 2009


Topics:  CRM | Customer Service | Data Management | Marketing | Sales | SLA | Switching | User Experience

WHITE PAPER - How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
Posted: July 23, 2009 | Published: July 23, 2009


Topics:  CRM | CRM Best Practices | CRM Services | CRM Software | Marketing | Sales | Sales and Marketing Software

WHITE PAPER - This white paper provides core principles companies can use to help them select a CRM system that each sales user feels was built just for them.
Posted: February 20, 2009 | Published: February 20, 2009


Topics:  Business Development | CRM | Customer Data Management | Customer Service | Dashboards | Microsoft Outlook | ROI | Sales | Security

WHITE PAPER - This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.
Posted: February 20, 2009 | Published: February 20, 2009


Topics:  Business Process Management | CRM | CRM Software | Customer Loyalty | Marketing | ROI | Sales | Software as a Service | Strategic Planning | TCO | User Experience