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	Brand Management - Leveraging the Power of Integrated Marketing sponsored by SAP America Inc WHITE PAPER - The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management. Posted: February 1, 2008 \| Published: February 1, 2008 Topics: Advertising \| Brand Loyalty \| Business Intelligence \| Consumer Market \| Internet \| Market Research \| Marketing Information Systems \| Sales and Marketing Software

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