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	Reverse Logistics Management-- An Effective Strategy for Revenue Maximization in CPG Industry sponsored by Wipro Technologies WHITE PAPER - This paper presents an overview and introduction to reverse logistics and how to manage reverse logistics in the CPG industry in an efficient manner. Posted: July 27, 2009 \| Published: April 6, 2009 Topics: Brand Loyalty \| Branding \| Environmental Compliance \| Manufacturing \| Manufacturing Systems \| Supply Chain Intelligence \| Supply Chain Management \| Supply Chains

	Brand Management - Leveraging the Power of Integrated Marketing sponsored by SAP America Inc WHITE PAPER - The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management. Posted: February 1, 2008 \| Published: February 1, 2008 Topics: Advertising \| Brand Loyalty \| Business Intelligence \| Consumer Market \| Internet \| Market Research \| Marketing Information Systems \| Sales and Marketing Software

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