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	5 Fast Payoffs from Investing in a Demand Generation Solution sponsored by Manticore Technology WHITE PAPER - This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation. Posted: September 29, 2008 \| Published: September 29, 2008 Topics: B2B \| Campaign Management Software \| CRM Analytics \| CRM Software \| Customer Data Integration \| Customer Data Management \| Demographic Profiles \| Lead Generation \| Marketing Information Systems \| Productivity \| Profiling \| Sales Force Automation \| Sales Representatives

	6 Simple Solutions for Measuring Marketing Performance sponsored by Aprimo, Inc. WHITE PAPER - EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM. Posted: June 20, 2008 \| Published: December 1, 2007 Topics: B2B \| Campaign Management \| Campaign Management Software \| Content Management \| CRM \| CRM Software \| Databases \| ERP \| ERP Software \| Financial Management \| Lead Generation \| SOA

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