WHITE PAPER - Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
Posted: November 25, 2008 | Published: November 18, 2008


Topics:  Branding | Lead Generation | Marketing | Online Marketing | Purchasing

WHITE PAPER - This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation.
Posted: September 29, 2008 | Published: September 29, 2008


Topics:  B2B | Campaign Management Software | CRM Analytics | CRM Software | Customer Data Integration | Customer Data Management | Demographic Profiles | Lead Generation | Marketing Information Systems | Productivity | Profiling | Sales Force Automation | Sales Representatives

WHITE PAPER - This paper examines how Sales and Marketing professionals are beginning to see they can use social media applications such as LinkedIn, Facebook, Myspace, Twitter and Jigsaw to do a better job of selling and marketing to their customers.
Posted: September 19, 2008 | Published: September 19, 2008


Topics:  B2B | B2C | Collaboration | Lead Generation | Sales Channels | Sales Representatives | Social Networking

WHITE PAPER - EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
Posted: June 20, 2008 | Published: December 1, 2007


Topics:  B2B | Campaign Management | Campaign Management Software | Content Management | CRM | CRM Software | Databases | ERP | ERP Software | Financial Management | Lead Generation | SOA

WHITE PAPER - Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
Posted: September 26, 2007 | Published: September 1, 2007


Topics:  CRM | CRM Software | Customer Data Integration | Customer Data Management | Customer Data Management Software | Customer Support Software | Lead Generation | Oracle (Product) | Sales Force Automation | Sales Order Management | Sales Representatives | Software as a Service

WHITE PAPER - Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.
Posted: March 2, 2007 | Published: July 1, 2006


Topics:  CRM | CRM Best Practices | CRM Software | Customer Service | Lead Generation | Routing | Sales and Marketing Software | Sales Channels | Sales Force Automation | TCO