WHITE PAPER - Corporate master data is a critical asset that must be increasingly managed within and beyond the enterprise, primarily to solve business problems in compliance, customer service, sales, and marketing.
Posted: January 7, 2009 | Published: January 7, 2009


Topics:  Customer Service | Data Quality | Financial Services | Marketing | Master Data Management | Sales

WHITE PAPER - The study focuses on the relationship between information and decision-making obtained from interviews with a number of organizations.
Posted: January 7, 2009 | Published: January 7, 2009


Topics:  Business Intelligence | Business Processes | Data Warehouses | Marketing | Vendors

WHITE PAPER - Read this whitepaper for insights into new solutions that bring together an end-to-end approach to help marketing organizations get more effectively engaged with these key business objectives.
Posted: January 7, 2009 | Published: January 7, 2009


Topics:  Content Management | Digital Asset Management | Marketing | ROI | Web Services

WHITE PAPER - For all the advances in the technology over the last 20 years, the process of hiring hourly workers has remained fairly static.
Posted: January 6, 2009 | Published: December 31, 2008


Topics:  Advertising | Channel Management | Databases | Internet | Marketing | Sales

WHITE PAPER - Facebook is a social utility that connects people and allows them to exchange information, while facebook initially started as a forum for connecting with fellow students, the site quickly crossed over into the business arena.
Posted: January 6, 2009 | Published: December 31, 2008


Topics:  Email | Internet | Marketing | Networking | Productivity

WHITE PAPER - Read this case study and find out about how Uplift Modeling can help your marketing programs and increase campaign ROI.
Posted: December 16, 2008 | Published: December 16, 2008


Topics:  Cost Benefit Analysis | CRM | Customer Satisfaction | Databases | Financial Services | Marketing | ROI

WHITE PAPER - This white paper offers insights into why CRM has fallen short in serving customers-and it shows how to start getting CRM right.
Posted: December 15, 2008 | Published: December 15, 2008


Topics:  Channel Management | CRM | Customer Data Management | Customer Interaction Services | Customer Service | Marketing

WHITE PAPER - Learn how integrated software solutions help you invest and innovate to sustain your company's growth by differentiating products and services keeping your costs down and prices competitive and more.
Posted: December 10, 2008 | Published: December 10, 2008


Topics:  Business Intelligence | Business Process Management | CRM | Integrated Development Environments | Integration Server Software | Marketing | Small Businesses | SMBs

WHITE PAPER - This document is based on an IBM/TechTarget webcast entitled "Building a Collaborative Risk Management Strategy."
Posted: December 10, 2008 | Published: December 10, 2008


Topics:  Databases | Enterprise | Marketing | RAM | Risk Assessment | Risk Management

WHITE PAPER - Discover the Six Laws of Persuasion and learn how to use them to conduct more effective negotiations.
Posted: December 10, 2008 | Published: October 1, 2006


Topics:  Business Environment | Contract Management | Leadership | Marketing | Negotiation | Sales | Strategic Planning | Supplier Relationship Management | Training and Educational Services | Vendor Selection

WHITE PAPER - This paper details the single view strategies of several global companies that have successfully applied the vision to achieve their view and the technology to enable it.
Posted: December 5, 2008 | Published: December 5, 2008


Topics:  CRM | Customer Loyalty | Customer Satisfaction | Customer Service | Data Mining | Internet | Marketing | Sales

WHITE PAPER - The need for one-to-one marketing has never been more urgent. This white paper shows how three core strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one future.
Posted: December 5, 2008 | Published: December 5, 2008


Topics:  CRM | Financial Services | Internet | Marketing | Real-time Analytics | Sales

WHITE PAPER - Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth.
Posted: December 5, 2008 | Published: December 5, 2008


Topics:  Call Centers | Competition | CRM | Data Warehouses | Databases | Marketing | ROI

WHITE PAPER - The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints.
Posted: December 5, 2008 | Published: December 5, 2008


Topics:  Business Processes | Call Centers | Customer Service | Enterprise | Marketing | Sales

WHITE PAPER - This case study examines Equifax's process of implementing a Business Rule Management System (BRMS) and the lessons learned. It provides readers with an understanding of BRMS as well best practices should they choose to implement a BRMS.
Posted: December 2, 2008 | Published: March 1, 2005


Topics:  Best Practices | Business Intelligence | Business Intelligence Software | Business Process Management | Business Process Management Software | CRM | Financial Services | Fraud Detection | Marketing | Systems Implementation